For a plethora of reasons, B2B telemarketing is extremely important for companies to be it handling suitable customers for products or building relationships mutually with other organizations. Often the term is confused with telemarketing; even though both words sound similar, they are way different. Things to know about B2B Telemarketing : B2B telemarketing tends to happen when a company tends to call another business to market or sell its products or services and establish a rapport. To establish a relationship, these calls, companies reach out to potential business customers to talk about the company's product or service, receive feedback, and decide on the next steps as per experts Telesales Companies . Types of B2B telemarketing: Outbound lead generation - The experts tend to call business prospects based on a predefined contact list. They can directly speak with the decision-maker, and they have to generate interest in their business. A follow-up is immediately scheduled s